Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
Blog Article
Taking a look at a few of the recent changes and developments in television and digital content.
In the current digital age, mobile phones have come to be one of the most popular instruments that people are using to watch videos and gain access to media. Nowadays, many social media networks are providing limitless feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms permit users to see a variety of selected videos and interact instantly, making these videos a lot more appealing and addictive than conventional content. Short form videos are also being used regularly for news and educational purposes, not just for entertainment. Subsequently, this pattern is changing the way individuals are proactively seeking for and expecting to receive info, in a much faster, shorter and more visible format.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form media content, the method by which people are getting their updates is also changing. People are increasingly turning towards internet news sources, rather than watching television, to find out about the latest worldly affairs. However, at the same time, due to a constant flow of info, people are becoming overwhelmed by big amounts of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and simpler to navigate. These days it is common to find news channels that have sizeable followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been very important for supplying people with trusted and authenticated news sources, in a format they can easily interact with.
In the last few years, with the rise of digital content, the way in which individuals consume media has shifted considerably. For several years, standard tv was the main source of home entertainment for the majority of people. However, from the advancement of streaming platforms, many audiences are turning away from scheduled tv, particularly among younger people. Rather, international media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the switch in audience consumption habits. These options are popular for allowing individuals to view the programs and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests . in the industry.
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